Sa su

SA SU PHI is the brainchild of Sara Ferrero (SA) and Susanna Cucco (SU), born from shared visions, taste and esthetics proclivities, and the common quest for a golden ration (PHI) that brings effectiveness, ease and expressiveness within the feminine wardrobe.

SA SU PHI as ça suffit: it's enough, in French. A golden ratio that means less but better, clean but more expressive, simple but more courageous. Authentic and modern, beyond time and the flickness of trends.

SA SU PHI is the brainchild of Sara Ferrero (SA) and Susanna Cucco (SU), born from shared visions, taste and esthetics proclivities, and the common quest for a golden ration (PHI) that brings effectiveness, ease and expressiveness within the feminine wardrobe.

SA SU PHI as ça suffit: it's enough, in French. A golden ratio that means less but better, clean but more expressive, simple but more courageous. Authentic and modern, beyond time and the flickness of trends.

Thought by women who are friends, mothers, wives and committed professionals, the brand is dedicated to women who are friends, mothers, wives and committed professionals, and offers them tools that allow one to feel well 24/7.

SA SU PHI stands for items that while retaining a bold sense of simplicity mold to the personality and needs of the wearer, offering an upbeat sense of properness through graphic, purist, architectural shapes that are rich in meaningful details.

The PHI as golden ratio brings within the SA SU PHI language an architectural ethos. The approach to garment-making relies on a study of volumes, a balance of full and void, a play with light that is inherently linked to modern architecture in the reductionist spirit that maximizes line and texture. So is the sense of permanence.

PHI

Luisa Porta

Oscar Niemeyer’s Rachid Karami International Fair designed in 1962. Photographed in April 2017

PHI

Delfino Sisto Legnani

Cathedral of Taranto by Gio Ponti-1964/1970. Photographed in 2014