Thought by women who are friends, mothers, wives and committed professionals, the brand is dedicated to women who are friends, mothers, wives and committed professionals, and offers them tools that allow one to feel well 24/7.

SA SU PHI stands for items that while retaining a bold sense of simplicity mould to the personality and needs of the wearer, offering an upbeat sense of properness through graphic, purist, architectural shapes that are rich in meaningful details.

The PHI as golden ratio brings within the SA SU PHI language an architectural ethos. The approach to garment-making relies on a study of volumes, a balance of full and void, a play with light that is inherently linked to modern architecture in the reductionist spirit that maximizes line and texture. So is the sense of permanence.